ABOUT US

Teatro is a group of professional and passionate event producers who create unique experiences around themes such as Hollywood entertainment, holiday and seasonal parties, upscale charity galas and group photo shoots. Each event Teatro produces features prominent industry press and media teams, fashion show components and brand activations to showcase guests and sponsors beyond the bright lights and cameras of the red carpet.

About Us

Berry has worked with top industry brands like Maxim, Playboy, Sports Illustrated and professional sports leagues such as the NBA, NFL, MLB, NHL, AVP and many others. 
 
After years of helping to build, launch and scale other brands, he started Teatro LA. Teatro has become the leading event brand in Hollywood and has been home to some of the best events in Los Angeles over the last 5 years. 
 
Berry has an innovative mind and key sense of what is working in the event space and has become a trendsetter for event production. He has planned and executed hundreds of events for crowds of up to 5000 guests. 
His expertise spans luxury resorts, nightlife venues, restaurant concepts, and event production, with a proven track record of delivering exceptional experiences while driving operational success.
 

Gerald has played a pivotal role in opening and managing multiple venues, including restaurants, lounges, nightclubs, hybrid sports concepts, and day clubs. He has successfully led opening teams to deliver on-time and on-budget launches, overseeing hiring, training, and operational development. His ability to seamlessly integrate marketing and operational strategies has made him a sought-after leader in the industry. As an expert in event production, Gerald has managed and executed events around some of the world’s most prestigious cultural moments, including Formula One races, the Super Bowl, Art Basel, Halloween, New Year’s Eve, Music Week, Kentucky derby, Calgary Stampede, The Masters and Fashion Week. He has consistently demonstrated his ability to create revenue-generating pop-up experiences through licensing, sponsorships, and strategic partnerships.

Currently, as the owner of Gerald’s Group Inc., Gerald continues to innovate in the hospitality and event space, producing experiential activations and building partnerships nationwide. Currently he hold the title of VP of events and experiences for Maxim Magazine and also produces hi profile events for major brands. His leadership and entrepreneurial vision have solidified his reputation as an industry leader capable of turning concepts into successful, high-impact experiences.

After building an elite network of the world’s biggest models, he stepped into the bright lights of Hollywood and helped Berry and Teatro produce 40+ industry leading red carpet events in a competitive nightlife scene.

He’s worked with brands such as Maxim, Playboy, Swimsuit USA, Honey Birdette, NFL, Le Bon Argent, Corajillo and many others.

Anthony prides himself on creating unique experiences that leave lasting impressions and has his network highly anticipating his next event.

Teatro draws a unique mix of Hollywood’s elite, fashion models, influencers, professionals and philanthropists to lay the foundation for some of the most powerful networking opportunities the world has to offer. 

Teatro has partnered with top industry brands like Maxim, Playboy, Sports Illustrated and professional sports leagues such as the NBA, NFL, MLB, NHL, AVP and many others.